That's where social media can bridge gaps, he says.

"Sometimes, (international audiences) can rely on me and my conversations with Chinese people to get to know people better," Su Nuoyi says.

Zhou says many travelers have reported their in-person interactions with locals as highlights of their trips.

"For foreigners coming to China, the best scenery is the people," Zhou says.

"Coming to China, they can enjoy not only the beautiful view, the rich culture, the old history and everything, but also meet Chinese people in different places. That will be a very different experience."